Contractor Marketing Blog

The digital marketing blog for home improvement contractors covering the latest trends in web design, SEO, online advertising, and all things Google.

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As specialty home improvement contractors, we spend most of our year praying or wishing for a seasonal or weather event to come (be it freezing winter temperatures...

Tuesday, May 13th, 2014

Unlike other agencies, we offer SEO and PPC services with ONE goal: to generate exclusive leads for specialty home improvement...

Unlike other agencies, we offer SEO and PPC services with ONE goal: to generate exclusive leads for specialty home improvement contractors.

Tuesday, March 18th, 2014

How can a contractor best use social media to generate referrals? Because that is the point of all of our...

How can a contractor best use social media to generate referrals? Because that is the point of all of our posting and tweeting and pinning... isn't it? Make sure you're h...

Tuesday, January 28th, 2014

We should look at our lead generation as a whole and not necessarily source by source. Part II in our series, "Do You Know Your Numbers?"

Wednesday, November 13th, 2013

If you were asked what your YTD sales are would you know? How about your sales goal, do you know what it is for the year? Does your staff? Part I in our series, "Do You...

Saturday, November 2nd, 2013

What do homeowners need to know about you to purchase your services? It all boils down to one big factor:...

What do homeowners need to know about you to purchase your services? It all boils down to one big factor: Trust. And our content tools make it easy...

Tuesday, October 8th, 2013

First impressions take less than a second to happen, and yet we all use them to filter the information about a new person or company we meet. This goes double or triple f...

Monday, October 7th, 2013

If you mistake busy for growth, you can wind up with lots of expenses that you didn't need to incur. If your goal is real, sustainable growth...

Thursday, September 12th, 2013

Specialty contractors need their website to be more and do more. BigNet Leads goes the distance for our fence, deck, tree service companies, and other home service busine...

Thursday, September 5th, 2013

Where are your leads coming from? Your lettered trucks? Your website...referrals...online directories? The better you track, the better you'll know how to spend your mark...

Friday, August 30th, 2013

Word of mouth is exponentially more far-reaching online. Take these 3 steps to build the best online "word of mouth" possible.

Tuesday, August 13th, 2013

A great website. Greater presence in your local market. Tools to share your great local content on your site. This is our proven recipe if your goal is a steady, growing ...

Tuesday, August 13th, 2013

We then did the math and it worked out that although some contractors were better than others, all could benefit...

We then did the math and it worked out that although some contractors were better than others, all could benefit if they could set at least 10% more calls into appointmen...

Saturday, August 3rd, 2013

What's the main thing that sells your service over a competitors? Is it: price? the products you use? the trust you build?

Monday, July 29th, 2013

All the traffic that comes to your site is not going to convert into a sales lead. So we measure by both the number of leads we get, and by the conversion rate (total lea...

Tuesday, July 23rd, 2013

A contractor's website only needs to do two things to generate sales leads: Get visitors to come to your website and convert those visitors via phone calls or contact for...

Wednesday, July 17th, 2013

Customer referrals are a contractor's lifeblood. Don't squander them! Here are 4 scenarios where a contractor lost a referral.

Wednesday, July 10th, 2013

No matter where a consumer begins their path in the search for a contractor to fix their home, most roads go through your website. Your website is an important conversion...

Monday, July 1st, 2013

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