Contractor Marketing Blog

The digital marketing blog for home improvement contractors covering the latest trends in web design, SEO, online advertising, and all things Google.

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The market for home improvement and renovation is looking good! Homeowners are expected to open their wallets for home improvement...

The market for home improvement and renovation is looking good! Homeowners are expected to open their wallets for home improvement and repair spending at a greater rate t...

Thursday, May 26th, 2016

We were excited to host Google and Yelp, two companies whose partnerships are important to our lead generation program. Also,...

We were excited to host Google and Yelp, two companies whose partnerships are important to our lead generation program. Also, get 2 quick tips on your Yelp profile.

Friday, April 29th, 2016

Your company's social media profiles are an important part of your online presence as a specialty home services company. Keep...

Your company's social media profiles are an important part of your online presence as a specialty home services company. Keep tabs of who's got access or face the consequ...

Thursday, March 31st, 2016

Imagine two almost identical customers. Both looking for a new roof...or fence or kitchen remodel. They have the same 2...

Imagine two almost identical customers. Both looking for a new roof...or fence or kitchen remodel. They have the same 2 ½ kids in the same town, they have the same budge...

Friday, February 26th, 2016

If your contracting business was not profitable this year, that stability hurts and it hurts more than just you. What...

If your contracting business was not profitable this year, that stability hurts and it hurts more than just you. What can you do to improve your home services business ne...

Tuesday, January 26th, 2016

It's the end of the year - how did your contracting business do? Do you deserve a pat on the...

It's the end of the year - how did your contracting business do? Do you deserve a pat on the back or a kick in the pants? Time to take stock and plan for the new year.

Tuesday, December 22nd, 2015

Be wary of online marketing agencies that go for short-term gains to prove their value. The problem at many agencies...

Be wary of online marketing agencies that go for short-term gains to prove their value. The problem at many agencies is baked into their fee structure.

Monday, October 19th, 2015

A roofing company explains his favorite tools in the BigNet Leads platform: Media Shark makes it easy to upload videos...

A roofing company explains his favorite tools in the BigNet Leads platform: Media Shark makes it easy to upload videos while the GeoPerformance report tells him which cit...

Friday, September 4th, 2015

Are you sure that you are responding to ALL of your leads? Did you know that you're 60X more likely...

Are you sure that you are responding to ALL of your leads? Did you know that you're 60X more likely to set an appointment inside 24 hours of getting a lead?

Friday, July 17th, 2015

It is not uncommon for a contractor's business to attain a certain revenue level and then stall there for years....

It is not uncommon for a contractor's business to attain a certain revenue level and then stall there for years. If you're stuck, consider that it's you as the leader and...

Monday, June 29th, 2015

Homeowners are increasingly using online information and review sources nearly as much as face-to-face referrals to make their decisions when...

Homeowners are increasingly using online information and review sources nearly as much as face-to-face referrals to make their decisions when hiring a contractor.

Wednesday, April 15th, 2015

When you encounter a problem with your contracting business, it's useful to identify which model it impacts and look within...

When you encounter a problem with your contracting business, it's useful to identify which model it impacts and look within that part of your business to uncover or devel...

Friday, April 10th, 2015

BigNet Leads will be a part of a variety of contracting trade shows this February. Marketing tips, business enrichment plans,...

BigNet Leads will be a part of a variety of contracting trade shows this February. Marketing tips, business enrichment plans, and successful lead generation are just a fe...

Friday, January 30th, 2015

As winter comes on and the holidays arrive, many of us run into the problem that leads slow way down....

As winter comes on and the holidays arrive, many of us run into the problem that leads slow way down. Everything is humming along in October and then November comes and l...

Tuesday, December 9th, 2014

If the financial risk were removed from your advertising efforts, what would you do differently? Learn about performance-based advertising opportunities....

If the financial risk were removed from your advertising efforts, what would you do differently? Learn about performance-based advertising opportunities.

Wednesday, November 12th, 2014

360 degrees of marketing is what it takes to be successful at internet marketing. You need to have an effective...

360 degrees of marketing is what it takes to be successful at internet marketing. You need to have an effective website and be sending traffic to it from everywhere your ...

Monday, November 10th, 2014

When tracking leads through to the sale, we track four conversions: Leads to Appointments, Appointments to Presentations, Presentations to Quotes,...

When tracking leads through to the sale, we track four conversions: Leads to Appointments, Appointments to Presentations, Presentations to Quotes, and Quotes to Sales. If...

Friday, September 26th, 2014

Think of your business as a machine. The leads that come into your business start the entire machine running. Without...

Think of your business as a machine. The leads that come into your business start the entire machine running. Without the leads there's no sales, no production, and no re...

Tuesday, June 24th, 2014

When working with Contractor Nation, you are provided with expert marketing support. Learn how your Account Manager can help you...

When working with Contractor Nation, you are provided with expert marketing support. Learn how your Account Manager can help you grow your business here!

Tuesday, June 24th, 2014

Anytime you attain a major accomplishment (win an award), cross a milestone (10 years in business), or take on something...

Anytime you attain a major accomplishment (win an award), cross a milestone (10 years in business), or take on something new in your business (add a product line), a pers...

Tuesday, June 10th, 2014

Contractors can get more leads, close more sales, and increase job size with financing....

Contractors can get more leads, close more sales, and increase job size with financing.

Thursday, May 29th, 2014

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