Contractor Marketing Blog

The digital marketing blog for home improvement contractors covering the latest trends in web design, SEO, online advertising, and all things Google.

A Contractor's Game Plan Before Valentine's Day

Tuesday, February 5th, 2019 by Chelsea Lanza


Does your season start picking up in March? Are you looking forward to bidding on new roofing, fence or landscaping jobs? Now's the time to think about drumming up business in March. Not just referrals or friends of friends. What's your plan for generating online leads in the spring? Who's your ideal customer? Are there zip codes where you get the most traffic - or rank the best? How is the customer who just moved in going to find you? Or the homeowner who's been planning new home improvement projects all winter long?

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Is Your Contracting Website Ready for Spring?

Here are some questions to consider as you get ready for the beginning of your busy season. 

Is your website dated?

Homeowners love to see what type of work they can expect and who will be coming to their door.

  • Evaluate your website: is there something that can be improved?
  • Are there before and after photos? 
  • Do you make it clear what towns or service area you work in?
  •  Do you have a page dedicated to your team?

Is your website Converting?

We recommend keeping up with your reviews and respond to almost all of them. Reviews and photos in your service area work like referrals, providing credibility to your visitors.

  • Do you track if you're getting leads to your website?
  • Do you get a lot of “word of mouth” leads? How do you know?
  • How can you tell if your website is performing in terms of the number of leads generated? 

Are you promoting your website effectively?

Think about what is driving traffic to that website? Yard signs, postcards, and business cards are good for your offline marketing. But we know that mean homeowners start their research online.

  • Is your website visible online? 
  • Do you advertise online (either Pay-Per-Click or social advertising)? 

Are you counting on a family member to “handle” your social media?

Social media, whether Facebook, Twitter or Instagram, seems easy to manage. But beyond liking and posting (or tweeting), it's important to think like a business and understand the best use of each channel for the home improvement business.

  • What are your specific goals?

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The BigNet Leads Approach to Online Lead Generation for Contractors

We recommend contractors use their website as their central hub, creating and publishing content on the site (reviews, photos, blog posts, etc.) and then distributing or sharing that fresh, local content on the social platforms of your choice.

Combined with our built-in SEO (search engine optimization) techniques, this is a tried-and-true formula for online success for contractors. 

Think about the impact your website has on your business. Homeowners want to know if you are reliable. If they can trust you. If you're in their price range (and won't rip them off). Can you make their home dreams come true at a fair price?

This Valentine's Day, show your customer some love with a BigNet Leads website that showcases your trustworthiness and the quality of your work. Each site is hyper-focused on the local customer's experience and comes with the content tools you need for online success.

Don’t waste any more time - let BigNet Leads be your partner!

Call us today to schedule a Webinar! 1-888-861-9840

5 Ways to Improve Your Website's Performance

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