Friday, December 28th, 2018 by Chelsea Lanza, Sales and Marketing Specialist
Get your pad and pens out because it is time to start writing down your goals for your contracting business in the new year! It’s hard to believe 2019 is right around the corner.
Are you too busy to set goals? Or does it seem like it’s a pointless exercise? Think about this: Do you go to the grocery store and grab groceries for the week without a list? Or go on vacation and not know which airline your taking? With any big undertaking (like running or marketing a business), there is a goal and a plan.
Setting goals is your first step to a plan for your contracting business.
The founder of BigNet Leads and many other successful companies in the contracting field, Larry Janesky has written about his own 7 Qualities of a Winner. Setting goals is a crucial step:
Start the process of developing goals for your deck, fence, tree or remodeling business by asking questions and taking lots of notes.
Get your favorite tools out – whether a pad of paper, journal, notebook, or white board. Work alone or with a teammate. Print out any analyses or reports you think might be useful.
1. What happened this year?
Evaluate the past year. Did it meet the goals you set for your business? Where did things fall short? What could be improved in your offline marketing, online marketing, customer service? What were your best sources of leads? What kind of growth would you like to see for your company?
2. Is there something on the back burner? Want to focus on something specific in 2019?
Want to improve your reputation? Get more referrals? Get more people to your site? Do more home shows? Expand your local service territory? Offer additional services?
Drill down on your marketing materials. Are your online viewers able to see before and after photos? Can they leave a review? Do you have videos? Do you advertise on radio or television?
3. Write a Draft of the Goals
Your business goals should be:
Reasonable and realistic: Try to make your goals specific and concrete. Goals that you can measure and track are more likely to be achieved.
Shared and communicated: Sit down with your team to discuss and refine the goals.. Make a flow chart and decide what is going to take to get to where you want it to go.
4. Review the Goals and Add An Actionable Plan
Do your goals make sense for your business? What’s needed to achieve them?
In order to reach your goals, you need a specific plan and budget.
Brainstorm ways to make the goals achievable. Develop specific steps you can take.
In order to develop a plan, you need to answer more questions:
Audit current processes and systems. What additional processes do you need in terms of people or resources, to meet your goals? Do you need to hire? Outsource? Develop new contacts? Learn new skills?
Make sure you can track and monitor key milestones. How will you measure your progress toward your goals? Are there tools to catch up on to keep your policies in place? What resources do you need to make sure you say on track with them throughout the year?
BigNet Leads helps fence, deck, exterior and interior contractors by generating exclusive leads with high-performing websites.
Grow your online leads without upfront costs. We only charge per lead generated by the program. So you can grow without worrying about investing resources for non-productive marketing.
Grow your brand, reputation and web presence without upfront costs.
Our content marketing tools (widgets) help you generate and share photos, reviews, press releases, blog posts, awards, certifications, events, and community service projects on your website and social channels.
Because we only charge per lead, the BigNet Leads program is an effective growth tool for any small or medium home improvement contractor looking to reach their goals.
Don’t waste any time going into the new year, make BigNet Leads your partner!