Wednesday, October 4th, 2017 by Jonathan Taylor
As a home improvement services contractor – whether your company offers roofing, remodeling, decking or HVAC repair – you should have a Facebook page. Not a personal page, but a business page. If you have one and have neglected it or have simply been too busy to pursue social media as a business strategy for your contracting business, read on!
Facebook has grown since Mark Zuckerberg first launched the site in 2004 to connect college students online. Today, it's a significant networking site connecting neighbors and communities, and especially useful for families and homeowners sharing local news, tips and information.
Review everything, from your logo to your cover photo to the images used in your posts. Are they consistent? Are they sized correctly?
Images are a user's first sight upon visiting your Facebook page. Besides overall branding consistency, make sure everything is an accurate reflection of your business.
If so, are you set up correctly?
Business Manager provides businesses with complete control over pages from top-to-bottom. For more on setting up Business Manager, speak with your Account Manager.
Is the About section of your page accurate and filled out as completely as possible?
This helps Facebook understand your business and shows it to more qualified, interested users on an organic level.
If you have been posting on your page, look at your Page Insights to view your post level data (reach, impressions, reactions, comments, shares, etc.) and answer these questions:
If you're interested in advertising on Facebook, it's important to understand your specific business goals, define clear campaign goals and leverage all the options that Facebook offers. Facebook ad campaigns can be especially useful for recruiting employees, retargeting visitors to your website and finding lookalike audiences similar to your customer base.
If you're a member of BigNet Leads, reach out to your Account Manager to learn more. If you're not, contact us today to receive a free consultation and find out more about our program!