Contractor Marketing Blog

The digital marketing blog for home improvement contractors covering the latest trends in web design, SEO, online advertising, and all things Google.

5 Questions Contractors Should Ask When Choosing an SEO Company

Friday, June 30th, 2017


SEO Optimization

When looking for a Search Engine Optimization company, you want to make sure they can hit the SEO bullseye. 

Whether you’re a fencing company, roofer, or a remodeler, you need a website. Whether you install decks, insulation or walk-in tubs, you need a website that is Search Engine Optimized (SEO). Whatever size contracting company you have, you want to know when people in your area are looking for your services. In the early research stages, as they are putting together a short list of contractors to start calling, you want them to find YOU.

An effective SEO company can help make sure your website delivers the kind of relevant, local content that consumers and Google are both looking for.

If you’re looking for an SEO firm to represent your business, how do you know which one to trust? Which one will deliver actionable results? Which one will hit the bullseye and generate leads?

5 Questions to Ask Any SEO Company:

  1. Do they understand your business? Do they specialize in home improvement contracting?
  2. Do they have a proven track record of improving visibility on Google, Bing and Yahoo?
  3. Are they qualified to optimize for “local SEO” - the niche within SEO focusing on service businesses that need to be found within a geographic area?
  4. Can they provide you with case studies and references? Are they Adwords and SEO certified?
  5. Do they care about the success and potential of your business? How is that evident?

Seeking Contractor: Understanding the Online Journey 

The online world offers a dizzying number of places where you need to be! We know, based on our own surveys, that the typical homeowner now searches far and wide for a home improvement contractor. The consumer journey could include any and all of these online channels:

- friends and family on social sites and via email

- checking review and "find a pro" apps like Yelp, Facebook and Home Advisor

- using multiple devices and browsers

- asking their digital assistant, like Siri and Alexa 

- consulting Google maps

- looking for the contractor’s own website (our surveys also tell us consumers trust your website more than many 3rd party review sites).

It’s almost as exhausting being a homeowner looking for a contractor as it is for a contractor looking for leads!

Your Website is Your Consistent Online Tool

Maintaining your presence and reputation online helps both you and your customer. With a great SEO-optimized website you can:

- Ensure your website shows up in relevant searches

- Tell your brand story consistently

- Share your great work via reviews and photos

When homeowners are searching, this is what they want to find: good, local, relevant content about your services. And Google wants to reward you by putting you at the top of the SERP (Search Engine Results Page) or in the coveted Map Pack.

Hit the SEO bullseye

SEO Dartboard That’s where BigNet Leads comes in.

We juggle all the SEO, PPC and SEM (Search Engine Optimization, Pay-Per-Click, Search Engine Marketing) activities needed to get your site found. These activities need to be monitored and refreshed constantly to stay ahead of the Google curve.

But we don’t do this for everyone and anyone. We focus on home improvement contractors because we began as contractors ourselves. 

BigNet Leads offers a unique digital marketing platform for local contracting businesses. We leverage our integrated team of over 70 specialists in SEO, PPC, reputation management, listings optimization, link building, programming and design, and development to generate exclusive leads for you. Performance-based pricing ensures you get results.

If you're a deck contractor, fencing business, tree services company, or other type of home renovation company, BigNet Leads can help you gain leads and traction with your website.

Time to hit the bullseye and get found!

Call us today to learn more: 888-908-9677.

 

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