Wednesday, March 29th, 2017
On March 9th, BigNet Leads' own Rick Cleri shared tips and insights at a search engine marketing event called The Changing Landscape of Digital Marketing. Held in our offices in Seymour, Connecticut, the event was co-hosted with Search Engine Marketing New England (SEMNE).
Local search expert Gregg Stewart shared the stage, presenting on the future of search, specifically how voice search, with Google Home and Alexa, may continue to impact the home service business.
Rick presented search from within the mind of an internet browser, powered by Google, Bing or other search engine, which serves up results every time a homeowner searches for a contractor. This perspective is the basis for the A/B testing that BigNet Leads carries out on behalf of its contractors.
Rick connected the dots from current trends in Search Engine Optimization (SEO) to the SEO engine that powers the BigNet Leads platform for home service businesses. By focusing on data and decades of experience in the home improvement market, BigNet Leads is able to ensure that the content on every site we build contributes to better local rankings and lead generation for our contractors.