Contractor Marketing Blog

The digital marketing blog for home improvement contractors covering the latest trends in web design, SEO, online advertising, and all things Google.

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Don't take your local-ness for granted. Make sure you're communicating

Don't take your local-ness for granted. Make sure you're communicating "local" on your website and on any social channels, review sites, or directories you're on.

Wednesday, December 5th, 2018

As a home improvement contractor, do you live in fear of a scathing online review? It's time to clinch the...

As a home improvement contractor, do you live in fear of a scathing online review? It's time to clinch the review process. Get sample responses & best practices.

Wednesday, November 28th, 2018

No Means No: As a contractor, make sure you understand Yelp's policy on asking customers to post reviews on the...

No Means No: As a contractor, make sure you understand Yelp's policy on asking customers to post reviews on the Yelp platform.

Friday, November 16th, 2018

Q&A Interview: how a tree service business in the BigNet Leads program found growth, success & inspiration - oh, and...

Q&A Interview: how a tree service business in the BigNet Leads program found growth, success & inspiration - oh, and lots of leads, too!

Tuesday, October 9th, 2018

First you need more visitors and then you need to convert more of them into new leads. It's a simple...

First you need more visitors and then you need to convert more of them into new leads. It's a simple concept with big impact. Get the formulas and the definitions.

Monday, June 11th, 2018

I've worked with hundreds of BigNet Leads companies, helping them grow with our website marketing program. I've noticed several trends...

I've worked with hundreds of BigNet Leads companies, helping them grow with our website marketing program. I've noticed several trends in how Google rewards...

Wednesday, November 29th, 2017

As a home improvement services contractor - whether your company offers roofing, remodeling, decking or HVAC repair - you should...

As a home improvement services contractor - whether your company offers roofing, remodeling, decking or HVAC repair - you should have a Facebook page.

Wednesday, October 4th, 2017

Whether you've got a website or not, whether you've just started out or have been in business for years, whether...

Whether you've got a website or not, whether you've just started out or have been in business for years, whether your business is big or small... you should claim your on...

Wednesday, August 30th, 2017

Referrals are the lifeblood of a successful contracting business. Learn how to set up a referral program in 4 steps....

Referrals are the lifeblood of a successful contracting business. Learn how to set up a referral program in 4 steps.

Friday, July 28th, 2017

When looking for a Search Engine Optimization (SEO) expert for your home improvement business, you want to hire someone who...

When looking for a Search Engine Optimization (SEO) expert for your home improvement business, you want to hire someone who can hit the SEO bullseye. What's that you ask?

Friday, June 30th, 2017

BigNet Leads shared insights into home improvement services and local search engine marketing at the Fall 2017 SEMNE event in...

BigNet Leads shared insights into home improvement services and local search engine marketing at the Fall 2017 SEMNE event in Connecticut.

Wednesday, March 29th, 2017

A simple Google search for 'digital marketing agency' yields 8.2 million results. Yikes! How do you find one that's the...

A simple Google search for 'digital marketing agency' yields 8.2 million results. Yikes! How do you find one that's the perfect match for your contracting business?

Tuesday, February 28th, 2017

Recently, we've been focusing on three questions about the customer's journey when thinking about  hiring a contractor. Together, the...

Recently, we've been focusing on three questions about the customer's journey when thinking about hiring a contractor. Together, the answers to these three questions tel...

Monday, December 5th, 2016

We were proud to be profiled in Startup Nation, focusing on our participation in a Google Economic Impact study. The...

We were proud to be profiled in Startup Nation, focusing on our participation in a Google Economic Impact study. The study showcased our unique performance-based program ...

Wednesday, October 26th, 2016

We'd like to share insights from a top salesperson. His 10 Habits of a Successful Salesperson. How many would apply...

We'd like to share insights from a top salesperson. His 10 Habits of a Successful Salesperson. How many would apply to any position at your contracting business?

Tuesday, September 27th, 2016

Drum roll, please! We are finalists in the Best Local Search Marketing Initiative. We're excited that our unique contractor-focused model...

Drum roll, please! We are finalists in the Best Local Search Marketing Initiative. We're excited that our unique contractor-focused model has been recognized by The Landy...

Tuesday, August 23rd, 2016

Do you understand how customers are searching for your home improvement business? Learn about the new trend of conversational voice...

Do you understand how customers are searching for your home improvement business? Learn about the new trend of conversational voice search and integrate it into your SEO.

Friday, July 29th, 2016

Want to grab your share of the growth in the home improvement industry? Our survey reveals how homeowners choose a...

Want to grab your share of the growth in the home improvement industry? Our survey reveals how homeowners choose a contractor. Make sure you're the one they call!

Thursday, June 30th, 2016

The market for home improvement and renovation is looking good! Homeowners are expected to open their wallets for home improvement...

The market for home improvement and renovation is looking good! Homeowners are expected to open their wallets for home improvement and repair spending at a greater rate t...

Thursday, May 26th, 2016

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