Social Media for Contractors

The right way for a specialty contractor to use social media

Social Media Tools for Contractors

  1. Share It!
  2. SocialZoom
  3. Crew Review
  4. Feedback Funnel
  5. Star Power Pro

The fantastic tools are built right into our custom content management system that we designed specifically for contractors. These tools make it fast and easy for contractors to get referral business from social media.

This is going to go against conventional wisdom, but I’m going to tell you that you don’t need to be updating your Facebook newsfeed, tweeting on your company account, or pinning photos every day to be a success at social media. Don’t mistake being busy as a valuable activity.

This is social media for the specialty contractor that needs lots of leads every month (like the bathroom re-fitters, the window replacement companies, roofers, siders, mold remediators, etc.)

Keeping your own profiles updated is fine, but if you’ve been under the impression that you need to post something every day, ask yourself who is seeing all these posts? Let’s say you’re the typical contractor with 30-300 followers, let’s look at who those people are:

  • Your staff
  • Some other contractors that you do business with
  • Your family and friends
  • Maybe some happy customers

Who’s missing from this list is the new potential customers.

Social Media Posting for Contractors

This is actually surprisingly simple. Ask your happy customers to share their experience with you to their network of friends and family. The hard part is to ask. At Contractor Nation we have a suite of tools for contractors to use to get their customers to tweet about them, pin them, post them, share them, and spread the word about your company.

Tools like SocialZoom, Share It!, Star Power Pro, the Feedback Funnel, and Crew Review make getting social shares from your customers fast and easy.

Contractor Nation has helped more than 400 contractors with their local social media, getting them more shares and more referrals. If you’re looking for a company that specializes in contractor social media, give us a call today.

Attracting Leads from Facebook and Instagram

The method to get leads from Facebook and Instagram is through Facebook advertising. Posting reaches too few people, and boosting doesn't offer a great call to action. Through advertising you can real leads for your business.

When you join the BigNet Program, you can join our digital training club to learn how to advertise on Facebook yourself. This is great for contractors who have in-house marketing people. If you don't want to take this on, speak with your account management team about having us run this for you!