5 Questions to Ask When Choosing an SEO Company for Your Contracting Business

Friday, June 30th, 2017

SEO Dartboard When looking for a Search Engine Optimization company, you want to make sure they can hit the SEO bullseye. What's that you ask?

Whether you’re a fencing company, roofer, or remodeler, you need a web site. Whether you install insulation or walk-in tubs, you need a web site that is Search Engine Optimized (SEO). Whatever size contracting company you have, you want to know when people in your area are looking for your services. In the early research stages as they are putting together a short list, they want to find YOU.

We know, based on our own surveys, that the typical homeowner now searches far and wide for a home improvement contractor, asking friends and family in the real world and online, checking apps like Yelp, Facebook and Home Advisor, using multiple devices and browsers, asking Siri and Alexa, consulting Google maps, looking for the contractor’s own website (our surveys also tell us consumers trust your website more than many 3rd party review sites). The online world offers a dizzying number of places where you need to be. 

It’s almost as exhausting being a homeowner looking for a contractor as it is for a contractor looking for leads. Maintaining a consistent presence and reputation online helps both you and your customer. Ensuring your website shows up in relevant searches, telling your brand story, sharing your great work via reviews and photos: this is what you need, your customers want to find and Google wants to reward by putting you at the top of the SERP (Search Engine Results Page) or in the coveted Map Pack. That's the SEO bullseye.

That’s where Contractor Nation comes in. We juggle all the SEO, PPC and SEM activities *(Search Engine Optimization, Pay-Per-Click, Search Engine Marketing) that are crucial to getting found, activities that need to be monitored and refreshed constantly to stay ahead of the Google curve. But we don’t do this for everyone and anyone. We focus on home improvement contractors because we began as contractors ourselves.

If you’re looking for an SEO firm to represent your business, how do you know which one to trust? Which one will deliver actionable results? Which one will hit the bullseye and generate leads?

We suggest you ask these 5 basic questions of any SEO company:

  1. Do they understand your business? Do they specialize in home improvement contracting?
  2. Do they have a proven track record of improving visibility on Google, Bing and Yahoo?
  3. Are they qualified to optimize for “local SEO” - the niche within SEO focusing on service businesses that need to be found within a geographic area?
  4. Can they provide you with case studies and references? Are they Adwords and SEO certified?
  5. Do they care about the success and potential of your business? How is that evident?

Contractor Nation offers a unique digital marketing platform for local contracting businesses. We leverage our integrated team of over 70 specialists in SEO, PPC, reputation management, listings optimization, link building, programming and design and development to generate leads. Performance-based pricing ensures you get results.

Time to hit the bullseye and get found?

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